Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

Tapping The Entire Online Peer Influence Pyramid

Marketers Must Leverage The Three Tiers Of Online Peer Influence

February 26, 2010

Authors

  • By Augie Ray
  • with Josh Bernoff,
  • Christine Spivey Overby,
  • Sean Corcoran,
  • Emily Bowen,
  • Angie Polanco

Why Read This Report

There are three types of influencers in the Peer Influence Pyramid, and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and offer an avenue for elevating awareness of your programs and products. Millions of Mass Influencers dominate the online discussions about products. The final group is Potential Influencers whose trust within their small networks offers the potential to sustain viral marketing.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • The Peer Influence Pyramid
  • Social Broadcasters: Powerful, Independent, and Hazardous
  • Mass Influencers: the "Loudmouths" of Social Media
  • Potential Influencers: Latent Word Of Mouth Awaiting A Spark
  • WHAT IT MEANS

  • The New Overlap Between Marketing And PR Creates Conflicts
  • Related Research Documents

Recommended Research