Tech Companies Need Product Management To Shepherd Innovation
Three Ways In Which Product Managers Ensure Successful Innovation
April 5, 2010
Why Read This Report
Innovation always lies at the core of a technology company's value proposition, in both good and bad economic times. The recession has taught these companies some hard lessons about innovation, which can fail at several points between the inception of an idea and its adoption. Product managers are in the best position to be the shepherds of this innovation, as recent Forrester research about the innovation process shows.
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Tools And Templates
Models and Calculators
- Models Of PMs' Roles In Innovation