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For Application Development & Delivery Professionals

Tech Industry Requirements Focus On What To Build More Than Why

Get Past The Execution Challenges, Focus More On Market Requirements

January 28, 2010

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Authors

  • By Tom Grant, Ph.D.
  • with Peter Burris,
  • Mary Gerush,
  • Madiha Ashour

Why Read This Report

In the technology industry, requirements not only guide development plans, they also explain and justify decisions regarding delivery of products and services. Forrester's research shows that technology industry requirements say more about development execution than strategy, as well as more about the vendor's world than the customer's. Tech vendors clearly believe that the customer point of view should be an important guide to product and service development, but they see significant challenges in collecting, understanding, communicating, and building internal consensus around that information. Consequently, tech companies devote excessive time to overcoming internal product development and delivery challenges, often ignoring the need to intimately understand the markets in which they operate.

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Tools And Templates

Models and Calculators

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  • PMs See Customers As The Source And Measure Of Good Requirements
  • Requirements Work Gets Less Attention Over The Course Of A Release
  • Requirements Move To A Monthly Beat
  • Tech Companies Are Less Comfortable With Execution Than Strategy
  • Requirements Seek To Satisfy Strategy-Oriented Stakeholders
  • The Biggest Requirements Hurdles Are Lack Of Information And Attention
  • Tech Companies Base Decisions On Broad-Brush Information, Immediate Opportunities

Table of Contents

  • Tech Companies Give Lower-Level Requirements The Highest Priority
  • Tech Industry Requirements May Miss The Mark(et)
  • RECOMMENDATIONS

  • Product Managers: Invest In Better Market Navigation Equipment
  • Supplemental Material
  • Related Research Documents