Trends Report

Tech Marketers Are Poised To Ramp Channel Investment

Channel Enablement Is A Top Priority For 2011

February 1st, 2011
Tim Harmon, null
Tim Harmon
With contributors:
Peter Burris , Eric Hsieh , Zachary Reiss-Davis

Summary

2011 will be a bellwether year for tech vendors. Tech investment by customers and marketing investment by tech vendors are rising ahead of the economic recovery into 2011. Most tech marketers see channel enablement as a key opportunity but identify partner collaboration as a weakness that needs shoring up.

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