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For Customer Insights Professionals

TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017

Road Map: The Customer Analytics Playbook

January 18, 2017

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This is the Road Map report in The Customer Analytics Playbook For 2017.

Why Read This Report

Artificial intelligence (AI) has been around since the 1950s and become increasingly popular over the past few years due to advances in deep learning and data storage and processing. With the launches of IBM Watson and Salesforce Einstein, AI evokes some of the greatest minds of the 20th century. Customer insights (CI) pros must determine how AI can help them surface insights to win, serve, and retain customers. This report uses Forrester's TechRadar methodology to identify and analyze the current and future prospects of 12 AI technologies and solutions.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • For CI Pros Today, AI Means Automating Insights
  • Overview: TechRadar For AI Technologies And Solutions
  • AI Technologies And Solutions TechRadar: Put On The Training Wheels
  • Recommendations

  • Start With A Roomba, And Build To C-3PO
  • What It Means

  • AI Will Be More R2-D2 And Less Arnold The Terminator
  • Supplemental Material
  • Related Research Documents

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