Artificial intelligence (AI) has been around since the 1950s and become increasingly popular over the past few years due to advances in deep learning and data storage and processing. With the launches of IBM Watson and Salesforce Einstein, AI evokes some of the greatest minds of the 20th century. Customer insights (CI) pros must determine how AI can help them surface insights to win, serve, and retain customers. This report uses Forrester's TechRadar methodology to identify and analyze the current and future prospects of 12 AI technologies and solutions.