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For eBusiness & Channel Strategy Professionals

TechRadar™: Digital Store Customer Experience Technology, Q3 2016

July 27, 2016

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This is the Tools And Technology report in The Digital Store Playbook For 2017.

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Why Read This Report

Retailers are inundated with promising technologies to revolutionize the in-store shopping experience for consumers. Our research shows that most of these experiences today miss the mark. To help both retailers and vendors navigate this emerging field, Forrester identified and investigated the 16 most important digital store experience technologies. This TechRadar™ report defines the current state, business value, and long-term prospects for each technology, focusing specifically on the in-store customer experience.

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Table of Contents

  • The State Of Plans For Digital Store Experience Technologies
  • Why The Future Of Digital Store Experience Technology Matters
  • Overview: TechRadar For Digital Store Experience Technologies
  • Digital Store Experience Technology Is Immature But Growing Fast
  • Recommendations

  • Four Rules To Select Digital Store Customer Experience Technologies
  • Supplemental Material
  • Related Research Documents

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