Tech Tide Report

TechRadar™ For Customer Intelligence Professionals: Customer Loyalty Programs, Q1 2013

January 30th, 2013
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
With contributors:
Dave Frankland , Allison Smith

Summary

Loyalty technologies play a central role in the execution and differentiation of customer loyalty programs and, more specifically, in driving consumer participation in a program across channels — from earn to burn and all the engagement in between. But with so many different options in the marketplace, understanding the potential impact on consumer behavior and making an investment decision can be difficult. Forrester's TechRadar™ methodology provides a framework to aid decision-makers in prioritizing investments in the tools that underlie a given discipline. This report provides an objective perspective on key loyalty trends, including the investment required, vendor options, and the business value expected.

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