Tech Tide Report

TechRadar™: Digital Intelligence, Q2 2016

April 26th, 2016
James McCormick, null
James McCormick
With contributors:
Mary Pilecki , Holger Kisker, Ph.D. , Samantha Ngo , Alexander Spiliotes , Tyler Thurston


Digital intelligence technologies to track, understand, and optimize customer interactions across all digital touchpoints have evolved far beyond traditional web analytics. Vendors are constantly innovating their products and adding new solutions to their portfolio, resulting in the complex landscape of technologies for digital customer data, analysis, and optimization that exists today. This report helps customer insights (CI) professionals navigate the landscape of the 15 most important digital intelligence technologies to succeed in the age of the customer.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.