Data Snapshot

Technographics® Insight: Which Channels Do Europeans Use To Watch TV?

Reineke Reitsma
and
Dec 5, 2007  

Summary

The TV set remains the main channel to watch TV but new channels arise. Streaming, downloaded programs, and mobile TV attract a certain audience: entertainment-focused young men. Today, more than 29 million Europeans are watching TV via a PC or via the Internet and about 15 million are using both channels.

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