Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Technographics® Insight: Which Channels Do Europeans Use To Watch TV?

December 5, 2007

Primary author headshot


Why Read This Report

The TV set remains the main channel to watch TV but new channels arise. Streaming, downloaded programs, and mobile TV attract a certain audience: entertainment-focused young men. Today, more than 29 million Europeans are watching TV via a PC or via the Internet and about 15 million are using both channels.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research