Data Snapshot

Technographics® Survey Highlights: North American Private Label CPGs

October 29th, 2009
JA
Jacqueline Anderson
With contributor:
Nick Squires

Summary

This highlight deck summarizes the key findings from Forrester's North American Technographics® Media And Advertising Online Survey, Q2 2009 (US). This deck covers decision-makers' perceptions of and purchase intent toward private label consumer package goods (CPGs); AKA fast-moving consumer goods (FMCGs).

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