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For eBusiness & Channel Strategy Professionals

Technographics® Survey Highlights: North American Retail Online Survey, Q1 2008

June 25, 2008

Authors

  • By Jacqueline Anderson
  • with Michelle Araujo

Why Read This Report

This highlight deck summarizes the key findings from the Q1 2008 Retail Online Survey. The survey covered consumers¿ personal financial situations; online spend for various retail product categories; purchasing channels (online/offline) used for various retail product categories; research online, buy offline behavior; in-store self-service technology usage and adoption; usage and attitudes toward online customer ratings/reviews on retail Web sites; retail site personalization; and alternative online payment system awareness and usage.

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