Trends Report

Technology Innovation Chains Create Breakthrough Opportunities

Invest In Technology Innovation Chains To Reap Exponential Benefits

June 21st, 2018

Summary

Firms are counting on emerging tech to create breakthrough business innovation at the intersection of customer experience and digital operations. However, it’s easy to get stuck on individual technologies and miss opportunities to exploit how they work together to solve problems. This report uses case studies from Google and a major logistics company to explore tech innovation chains and help CIOs and technology leaders differentiate with emerging tech by shifting how they think about it and invest.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.