For many telecom operators, data strategy means selling subscribers more download capacity — upgrades from basic data plans to unlimited access to beIN Sports, Netflix, and YouTube. But this content belongs to others and merely passes through the provider's pipe. However, telecom operators sit on wealth of network data, offering insights into human mobility, traffic patterns, and potential commercial value. This report for CIOs illustrates how telecom operators can enter the data economy with examples of new and recurring revenue streams from insights services.