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For CIOs

Tell Your Board How Business Technology Will Help Win Customers

Five Key Messages Will Educate And Inspire

December 15, 2016

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Why Read This Brief

Customers are more powerful than ever, and nothing is slowing that trend. Your board is the primary body for setting, monitoring, and adapting strategy. Ensuring that it is equipped with the proper insight and knowledge is a requirement. This report outlines how CIOs can educate the board on how the right technology strategy can win, serve, and retain customers while building collaborative and effective relationships across the executive team.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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