Adobe’s Experience Cloud (AEC) continues to grow in capabilities, complexity, and overall enterprise spend. As a result, many digital leaders find themselves asking, “Are we getting enough value for this premium set of products?” Often the answer is “no” because they’re leaving significant portions of functionality on the table. This report provides guidance that digital leaders should follow 10 steps for the broader AEC, while Adobe Experience Manager (AEM) Sites buyers and owners should use eight tactics.