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For B2C Marketing Professionals

The State Of Influencer Marketing

Marketers' Investments In Influencers Continue To Rise, And A Push Toward Authenticity Leads To A Broader Set Of Influencer Partners

August 13, 2019

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Why Read This Report

Using influencers to achieve marketing objectives is no longer novel, but interest in the tactic continues to rise as marketers steadily increase their investment. A focus on authenticity is dramatically changing how marketers work with influencers. B2C marketers should read this report to understand where influencer management practices are going and how they should respond.

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Table of Contents

  • Influencer Marketing Won't Wither; It'll Just Continue To Grow
  • Marketers' Influencer Strategies Lean Into Longer-Term Relationships
  • But Marketers Don't Treat Their IMS As An Influencer Relationship Tool
  • What It Means

  • Influencers, Advocacy, And Loyalty Shape Consumer Partner Strategy
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