Wave Report

The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

The Nine Providers That Matter Most And How They Stack Up

May 31st, 2016
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Srividya Sridharan , Christian Austin , Tyler Thurston

Summary

In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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