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For eBusiness & Channel Strategy Professionals

The 3D Connected Consumer In 2020

The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

July 22, 2020


Why Read This Report

Historically, internet speed and device type have defined how connected consumers are. But this representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define where consumers connect to the internet, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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Table of Contents

  • Meet The New Connected Consumer
  • Recommendations

  • Map Your Channel Strategy To Your Customers' Ecosystems
  • Supplemental Material
  • Related Research Documents

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