Trends Report

The 3D Connected Consumer

The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

August 1st, 2018
Julie Ask, null
Julie Ask
Gina Fleming, null
Gina Fleming
AC
Adrian Chapman
NC
Nicholas Chao
Mike Chirokas, null
Mike Chirokas
With contributors:
Martin Gill , Erin Sellers , Peter Harrison

Summary

Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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