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For eBusiness & Channel Strategy Professionals

The 3D Connected Consumer

The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

August 1, 2018

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Why Read This Report

Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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Table of Contents

  • Consumers Are More Connected Than Ever
  • Recommendations

  • Map Your Channel Strategy To Your Customers' Ecosystems
  • Supplemental Material
  • Related Research Documents

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