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For eBusiness & Channel Strategy Professionals

The 3D Connected Consumer

The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

August 1, 2018


Why Read This Report

Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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Table of Contents

  • Consumers Are More Connected Than Ever
  • Recommendations

  • Map Your Channel Strategy To Your Customers' Ecosystems
  • Supplemental Material
  • Related Research Documents

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