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The 4G Roaming Race Is On — Sharp Price Cuts Expected

Vodafone Leads The Way Toward Affordable And Global Ultra-Fast Multimedia Mobility

February 28, 2014

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Why Read This Brief

Companies whose executives travel frequently overseas complain of high charges for international mobile roaming — in particular, data roaming. Vodafone could go a long way toward helping multinational corporates reduce roaming costs because it operates networks in 28 countries worldwide. Moreover, ultra-fast 4G LTE will play a key role in enabling businesses to embrace the mobile mind shift, so it's important that roaming offers include 4G too. Vodafone offers 4G roaming in five European countries, expanding to 18 by next summer — at the same cost as customers' existing plans. This move by Vodafone will push other operators and roaming alliances to review their offers, hopefully leading very soon to big savings for roamers. By 2018, we expect that all of the multicountry operators, together with those in the largest telecom markets like the US, will offer same-as-at-home regional roaming plans, together with flat-rated and pooled options for out-of-region travelers.

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