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For B2C Marketing Professionals

The Algorithm Of You: Meet Your Personal Digital Twin

Continuous Improvement: The Customer Trust And Privacy Playbook

September 10, 2018

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This is the Continuous Improvement report in The Customer Trust And Privacy Playbook For 2019.

Why Read This Report

Algorithms are all around us, guiding business decisions, social policy, and life choices. But the algorithms that organizations use today don't account for individual human objectives, resulting in outcomes that are often detrimental to people and society. The tables are about to turn. B2C marketing professionals need to prepare for a new target audience: the personal digital twin (PDT). This report defines the concept, explains why its time has come, and gives marketers a chance to prepare for this groundbreaking technology.

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Table of Contents

  • Welcome To The Algopocalypse
  • Personal Digital Twins Are The Algorithm Of You
  • Personal Digital Twins Will Emerge From Many Corners
  • What It Means

  • Personal Digital Twins Will Propel The Next Wave Of Disruption
  • Supplemental Material
  • Related Research Documents

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