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For eBusiness & Channel Strategy Professionals

The Art Of Notifications

Design Experiences To Engage Your Customers In Key Moments

October 22, 2018

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Why Read This Report

Today's digital experiences — including mobile messages — place too much cognitive load on consumers. The effectiveness of mobile messages depends on both the use case and the content. Consumers will turn off poor experiences very quickly. Future experiences will be right-sized, highly contextual, and dynamically assembled. Today's mobile messages or notifications are the precursor to these experiences. Mobile messaging product managers must master the art of notifications.

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Table of Contents

  • Respect Your Customers' Time And Home Screen
  • Recommendations

  • Get Ready To Evolve Your Use Of Notifications
  • Supplemental Material
  • Related Research Documents

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