Save or Share this Report

For CIOs

The Asia Pacific IT Market Comes Of Age

It's Time To Review Your Asia Pacific Strategy

May 12, 2011


Why Read This Report

The Asian IT market is set for considerable growth over the next few years as the fast-growth economies move on from the financial crisis and return to high gross domestic product (GDP) growth mode. And the market for IT goods and services in Asia is changing — no longer is Asia just a high-volume/low-margin game. IT vendors are beginning to unlock the potential in Asia as they look to turn Asia into a higher-margin region. Enterprise providers are learning how to sell better in these high-growth markets, and consumer IT goods firms are better understanding the potential for margin as the burgeoning middle class across the region begins to embrace the traditional consumption patterns for this segment. Drawing from Forrester's IT industry data, in-depth interviews in the region with CIOs and other IT leaders, Forrester's Forrsights end user data, and Asia Pacific data from Springboard Research (a recent acquisition by Forrester), this report provides an overview of the shifting opportunities for IT vendors in the Asia Pacific region.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Tools And Templates

Models and Calculators

calculator icon
  • Russia, China, And India Will All Spend More Than 5% Of Their Revenue On IT
  • Private Cloud Is The Preferred Method Of Adoption Of Cloud Computing Services
  • BRIC Countries Will See The Largest Increases In IT Spend In 2011
  • France, India, And China Spent The Largest Percentage Of IT Budgets On New Initiatives
  • Brazil And China Will Be The Fastest-Growing Large IT Markets In 2011
  • Asia Pacific IT Spend Will Show Strong Growth In 2011 And 2012
  • Virtualization Will Continue To Grow In APEJ
  • Desktop Virtualization, While Immature At Present, Is Set For Strong Growth In APEJ
  • There Are Significant Expectations Of Savings From Virtualization In APEJ
  • Chinese And Indian Firms Lag On Cloud Computing Plans And Adoption

Table of Contents

  • Asian Economies Are Growth Engines For IT Vendors

  • It's Time To Sharpen Your Asia Strategy

  • The Balance Of Power In Asia Has Shifted To India And China
  • Supplemental Material
  • Related Research Documents

Recommended Research