Report

The Australia Banking Customer Experience Index, 2020

How Australian Banks Earn Loyalty By Delivering Quality Experiences
October 8th, 2020
With
Seles Sebastin
and Bill Nagel

Summary

Customer loyalty influences how often customers frequent a brand, how much they spend with it, whether or not they recommend it, and how likely they are to forgive the brand's missteps. How well do leading Australian banks earn loyalty with the quality of

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.