The Best And Worst Of Paid Search In 2014

January 2nd, 2015

With contributors:

Alexandra Hayes , Mike Carpenter

Summary

Forrester applied its search marketing review methodology to more than 300 paid search ads from the travel, consumer packaged goods (CPG), automotive, financial services, business services, and consumer electronics industries to create performance benchmarks for marketing leaders related to paid search ads. Compared with our 2012 assessment results, most ads performed worse overall. With a failing score as the overall average, all industries have room for improvement. This report will guide marketing leaders to craft more effective search engine ads.

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