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For B2C Marketing Professionals

The Best Practices In Online Video Across Industries

July 24, 2009

Authors

  • By Bobby Tulsiani
  • with Mark Mulligan,
  • Erik Hood

Why Read This Report

Today, 71% of the US online audience watches video on the Internet, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios, and marketers is driving this growth. In this second report in our video strategy series, Forrester has identified the best and worst practices in online video across industries.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Also in Collection: Video Strategy

Table of Contents

  • Online Video Is Being Used Across Industries
  • The Worst Practices In Online Video
  • A Checklist For Implementing Online Video
  • RECOMMENDATIONS

  • Maximize ROI For Your Online Video Efforts
  • Related Research Documents

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