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For eBusiness & Channel Strategy Professionals

The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)

February 13, 2017

Why Read This Report

Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make purchases. Frustrated by low conversion rates on mobile apps, digital business executives should take steps to influence sales through smartphones. This report is a summary of the mobile sales and mobile-influenced sales opportunities through 2021, and it outlines the ways in which retailers will win in their customers' mobile commerce moments.

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Table of Contents

  • Mobile Phones Influenced Over $1 Trillion In Consumer Spend In 2016
  • Recommendations

  • Treat Mobile As Your Customer's Tool — Not A Channel
  • Supplemental Material
  • Related Research Documents

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