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For Customer Experience Professionals

The Billion-Customer Opportunity: Digital Accessibility

Trillions Of Dollars In Potential Revenue Await Companies That Take An Accessibility-First Approach To Digital Experiences

June 21, 2018

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Why Read This Report

Making digital products accessible is a growth opportunity now more than ever — to reach untapped segments ready to spend. But many organizations fail to seize it. Why? They don't understand how many people can benefit from accessibility and how to build it in. And while the upside (like winning aging customers and boosting employees' motivation) grows, so does the risk of doing nothing. This report — including an at-a-glance summary — explains: 1) the issues in a way that helps CX pros and their colleagues make the business case and 2) how to get started.

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Table of Contents

  • Digital Accessibility Is A Not-To-Be-Missed Revenue Opportunity
  • But Many Companies Don't Know What To Do
  • How To Start On The Road To Digital Accessibility Success
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