The Building Blocks For Social Success In eBusiness
September 23, 2010
Why Read This Report
As consumers become more comfortable integrating social tools into their everyday lives, eBusiness leaders seek the right social strategy to achieve their goals. While the benefits of social media participation to brand building and engagement are obvious, eBusiness leaders have rightfully been skeptical of how social tools and applications can help them achieve their sales and service goals. On the other hand, overwhelming consumer and business adoption compels eBusiness leaders to ask not if, but when and how to engage in these activities. Many companies are piloting or making headway with social eBusiness efforts, from a Facebook fan page to implementing customer reviews on their sites. Execution ranges from one-off efforts to coordinated, cross-company councils. To be successful, all eBusiness executives must approach social media with a thoughtful strategy that includes sales measurements.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Social Media And eBusiness: Touchpoints Abound Amid Strategy Uncertainty
- Social Efforts Range From Experimentation To Coordinated, Holistic Initiatives
- Getting Your eBusiness Social Strategy Started
- Regardless Of Your Maturity Or Social Involvement, All Firms Need Metrics
- Related Research Documents
How Travel eBusiness Can Engage Conversationalists, The New Social Media Group
July 28, 2010 | Henry H. Harteveldt
Social Marketing Spending In 2011
June 26, 2012 | Nate Elliott
The CMO's Guide To Establishing A Social Media Policy
April 21, 2010 | Nigel Fenwick