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For Application Development & Delivery Professionals

The Business Impact Of Digital Experience Technology Is Profitable Growth

Business Case: The Digital Experience Delivery Playbook

March 1, 2021

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This is the Business Case report in The Digital Experience Delivery Playbook For 2021.

Why Read This Report

Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology roadmap. First, assess how digital interactions benefit customers and deliver value to the firm using metrics of profitable growth like increased basket size, percentage of service delivered digitally, and mobile onboarding. Then, prioritize investments based on the total technology cost and time-to-deliver. Is it an extension or a new platform investment? This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Analyze Business Impact To Link Strategy To The Tech Roadmap
  • The Business Impact Of Great Digital Experiences Is Profitable Growth
  • Use Impact Metrics To Prioritize Digital Interactions
  • A Thumbnail Sketch Of Investment Levels: Millions To Billions
  • Recommendations

  • The Next Step Is To Create A Two-Path Technology Roadmap
  • Supplemental Material
  • Related Research Documents

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