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For Application Development & Delivery Professionals

The Business Impact Of Digital Experience Technology Is Profitable Growth

Business Case: The Digital Experience Delivery Playbook

October 3, 2017

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This is the Business Case report in The Digital Experience Delivery Playbook For 2018.

Why Read This Report

Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess how digital interactions benefit customers and deliver value to the firm using metrics of profitable growth like increased basket size, percentage of service delivered digitally, and mobile onboarding. Then, prioritize investments based on the total technology cost and time to deliver. Is it an extension or a new platform investment? This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Analyze Business Impact To Link Strategy To Technology Road Map
  • The Business Impact Of Great Digital Experiences Is Profitable Growth
  • Use Impact Metrics To Prioritize Digital Interactions
  • A Thumbnail Sketch Of Investment Levels: Millions To Billions
  • Recommendations

  • The Next Step Is To Create A Two-Path Technology Road Map
  • Supplemental Material
  • Related Research Documents

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