Skip to main content

Save or Share this Report

For CIOs

Engaging Customers With Technology

Take An Outside-In View Of The World

February 8, 2016

Primary author headshot


Why Read This Report

Technology brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and fulfillment to deliver superior (digital) customer experience. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business. Read this report to understand how the age of the customer requires tech management to transform into an outside-in function that plans, builds, and runs technology according to customers' expectations.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • The Age Of The Customer Is Here: Are CIOs Ready?
  • The Vision: Technology For Winning Customer Engagement
  • You Thought It Was Difficult To Serve Employees? Try Customers
  • What It Means

  • The Technology Revolution Equals An IT Evolution
  • Supplemental Material
  • Related Research Documents

Recommended Research