Trends Report

The CIO's Guide To 5G In The Retail Sector

5G Has Huge Disruptive Potential For Retailers, But Key Obstacles Remain

November 13th, 2019
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
With contributors:
Xiaofeng Wang , George Lawrie , Pascal Matzke , Elitsa Kortenska , Shayna Neuburg

Summary

The retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer engagement during the presale and post-sale stages are the new benchmark to match. 5G promises to support this transformation at several layers — in addition to enhancing supply-chain and back-office operations. This report highlights potential 5G use cases in retail and provides advice on how retail CIOs can explore the potential of 5G.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.