The CIO's Guide To Social Computing Leadership
March 31, 2010
Why Read This Report
Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the customer influences business strategy and where corporate marketing truly responds to customer needs. Despite all the hype around the technologies, the Social Computing revolution has barely had an impact on IT and the CIO. Yet Social Computing has the power to transform business as much as the Internet did in the 1990s. CIOs have an opportunity to take a leadership role in how social will deliver competitive advantage for their organizations beyond creative marketing campaigns. This report serves as a primer for CIOs ready to position IT in a leadership role.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Social Computing Is Fostering A New Business Paradigm
- CIOs Must Position IT To Lead Corporate Social Computing Strategy
- CIOs Must Become, Create, And Hire Social Media Evangelists
- Supplemental Material
- Related Research Documents
To Stay Competitive, Nurture A Culture Of Innovation
February 12, 2015 | Claire Schooley
Unleash Your Digital Business
March 19, 2014 | Nigel Fenwick
Executive Spotlight: How CISOs Can Meet (And Surpass) The CIO's Expectations
February 19, 2014 | Andrew Rose