Trends Report

The CMO's Role In Technology Purchasing

How CMOs Should Plan For Technology Investments

June 20th, 2013
Sheryl Pattek, VP, Executive Partner
Sheryl Pattek VP, Executive Partner
With contributors:
Alexandra Hayes , Luke Breckenridge , David M. Cooperstein

Summary

It's no longer a question of whether technology plays a role in marketing; it's about what role the CMO needs to play in selecting the best solution to drive marketing and overall business success. This report will identify the components of a technology strategy, define how CMOs should engage in the road map and vendor selection process, and help marketing executives assess their long-term role as a technologist for the enterprise.

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