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For Customer Experience Professionals

The Canada Customer Experience Index, 2015

Benchmarking The Canadian Brands That Create The Most Loyalty With Their Customer Experience

June 8, 2015


  • By Megan Burns,
  • Corey Stearns
  • with Michael E. Gazala

Why Read This Report

Six in 10 Canadian companies want to improve their customer experience (CX) in 2015. Forrester's Canada Customer Experience Index (CX Index™) benchmarks 194 companies that do business in Canada across 15 industries. CX professionals can use this report to learn which companies and industries in Canada create the most loyalty with their CX and which ones have room for improvement. We also reveal some brands that perform well north of the border but lag behind in the US, and vice versa.

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Table of Contents

  • Forrester's CX Index Sheds Light On The Canadian CX Landscape
  • More Than Half Of Canadian Firms Deliver Ho-Hum "OK" Experiences
  • Most CX Leaders In Canada Are Canadian Brands
  • Canada And The US Are Similar, But Not The Same

  • Use The CX Index To Identify CX Improvements That Boost Revenue Most
  • Supplemental Material
  • Related Research Documents