Save or Share this Report

For Customer Experience Professionals

The Canada Customer Experience Index, 2017

How Brands Build Loyalty With The Quality Of Their Experience

August 28, 2017

Primary author headshot


Why Read This Report

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index — based on a survey of over 74,023 adult customers. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Table of Contents

  • Customer Experiences Worsened Across The Board
  • Stagnation And Backsliding At The Top Expose A Lack Of Leadership
  • Emotion Holds The Key To Achieving CX Leadership
  • How Forrester Can Help
  • Supplemental Material
  • Related Research Documents

Recommended Research