Trends Report

The Characteristics Of A Differentiated Meeting, According To Salespeople

November 21st, 2013
Mark Lindwall, null
Mark Lindwall
With contributors:
Bradford Holmes , Michael Shrum , Scott Santucci

Summary

Salespeople in different account segmentations (such as strategic accounts, geographic sales, or inside sales) and with different levels of experience bring a range of perspectives on what makes a sales meeting differentiated — or do they? If you are a leader in sales management, training and development, or marketing responsible for enabling salespeople to achieve your company's revenue targets, you'll want to adjust your approach based on the common beliefs among salespeople about what differentiates a sales meeting, and how far off they are from buyers' true expectations.

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