The Collaborative Economy Will Drive Business Innovation And Growth

Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social media, mobile, and cloud have fundamentally changed the concept of collaboration, enabling businesses, employees, customers, and partners to continuously interact with each other to create innovative new products and services and enhance existing ones. Rising customer expectations and faster product life cycles are forcing companies to adapt to a new style of business that Forrester calls "the collaborative economy." This report, the first in a series, outlines the core dynamics of the collaborative economy and the implications for CIOs and their business partners.