As businesses try to meet the accelerating needs of customers, more and more are turning to the cloud to provide the agility and flexibility needed to be successful. As the market for public cloud services expands, the competition in most segments is starting to fall. We analyzed cloud platforms and apps to understand the level of consolidation today and to identify the trends for consolidation and the risks and rewards for CIOs and businesses that use cloud apps and platforms. This report helps you assess the risks and provides guidance on how to manage them.