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For Customer Experience Professionals

The Customer Experience Index, Germany 2014

May 28, 2014

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Why Read This Report

How good is the experience at leading German companies? This report helps answer that question by providing a benchmark of the quality of customer experience for 25 German brands across seven industries — including airlines, banks, electronics manufacturers, insurers, retailers, TV service providers, and wireless service providers. Customer experience professionals should use this report to understand the competitive environment in Germany and set goals for optimizing their customer experience management practices as they proceed along the path to customer experience maturity.

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Table of Contents

  • Introducing Forrester's Customer Experience Index For Germany
  • Germans Reserve High Praise For A Few Brands
  • RECOMMENDATIONS

  • Customer Experience Is Your Best Bet For Success Today
  • Supplemental Material
  • Related Research Documents