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For CMO Professionals

The Customer-Obsessed Enterprise

The Vision Report In The Customer-Obsessed Enterprise Playbook

June 25, 2018

Why Read This Report

Customer-obsessed firms already enjoy higher revenue growth, customer satisfaction, and employee satisfaction — and will prevail as the age of the customer intensifies. Forrester surveyed more than 1,000 executives in the US and Europe and conducted in-depth interviews with C-level execs to learn what practices firms use along their journey to becoming customer-obsessed enterprises and distinguish the common core of their success. This report details the strategic and operational reset that companies have to make to drive customer obsession.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • The Race For Customer Obsession Is On
  • Kick-Start Customer Obsession With A Complete Reset
  • What It Means

  • Customer Obsession Will Spur A Wave Of Intense Competition
  • Supplemental Material
  • Related Research Documents

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