Trends Report

The Democratization Of B2B Sales

Talent Wins Games, But Teamwork And Intelligence Win Championships

August 3rd, 2020
Caroline Robertson, null
Caroline Robertson
With contributors:
David Brodeur-Johnson , Jennifer Zhang

Summary

The convergence of pre-COVID and COVID-accelerated trends will disrupt industries, business models, and sales strategies. This report outlines how B2B sales leaders can plan for a very different landscape in which buyers and sellers will be enabled by digital tools, traditional seller hierarchies won’t exist, and everyone will play a role in supporting revenue goals.

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