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For Customer Experience Professionals

The Design Revolution

A Design Revolution Series Report

October 17, 2019

Why Read This Report

More and more companies are prioritizing design. Why? Because of seismic changes in the dynamics of value, experiences, and power. But many firms undermine their efforts because of their design immaturity, misperceptions, and talent shortages. This report for experience design (XD) professionals and their colleagues explains these changing dynamics. It then highlights the obstacles that jeopardize companies' design efforts and explains how to overcome them, so that you can help your firm make the most of design's revolutionary potential.

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Table of Contents

  • Companies Are Prioritizing Design To Survive And Thrive
  • Three Shifts Elevate Design
  • But Companies Undermine Their Own Design Efforts
  • Stop Dabbling; Start Designing
  • Supplemental Material
  • Related Research Documents

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