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For Application Development & Delivery Professionals

The Digital Asset Management Cookbook

Assemble The Ingredients To Choose And Scale An Enterprise DAM

June 26, 2020

Primary author headshot


  • By Nick Barber
  • with Allen Bonde,
  • Emma Huff,
  • Madison Bakalar

Why Read This Report

As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily of media companies and high-gloss consumer marketers, many organizations are discovering they need a DAM. But a successful deployment is easier said than done. This report establishes best practices for application development and delivery (AD&D) professionals to 1) build their DAM business case; 2) select a vendor; and 3) gain user adoption.

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Table of Contents

  • DAM Is A Key Ingredient Of Digital Experience Delivery
  • Serving All Stakeholders Starts With A Business Case
  • Start With Tastemakers To Drive Adoption
  • Recommendations

  • Set The Table For DAM Success
  • Supplemental Material
  • Related Research Documents

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