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For eBusiness & Channel Strategy Professionals

The Digital Business Imperative

February 15, 2017


Why Read This Report

Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align products, operations, and business models to what we call a "customer-obsessed operating model" will determine firms' ultimate success. To digitally transform both experiences and operations, eBusiness professionals will apply technology to these facets of the business, ensuring that they are customer-led and insights-driven. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data, examples, and ideas.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Digital Transforms The Game Of Business
  • The Threat Is Strategic, But The Response Is Tactical
  • Don't Develop A Digital Strategy; Digitize Your Business Strategy
  • Master Digital Customer Experience And Operational Excellence
  • Recommendations

  • No Matter Where You Start, Collaboration Is King
  • What It Means

  • Digital Ecosystems Will Recast The Economy
  • Supplemental Material
  • Related Research Documents

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