The Digital Business Imperative
February 15, 2017
Why Read This Report
Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align products, operations, and business models to what we call a "customer-obsessed operating model" will determine firms' ultimate success. To digitally transform both experiences and operations, eBusiness professionals will apply technology to these facets of the business, ensuring that they are customer-led and insights-driven. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data, examples, and ideas.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Digital Transforms The Game Of Business
- The Threat Is Strategic, But The Response Is Tactical
- Don't Develop A Digital Strategy; Digitize Your Business Strategy
- Master Digital Customer Experience And Operational Excellence
- No Matter Where You Start, Collaboration Is King
What It Means
- Digital Ecosystems Will Recast The Economy
- Supplemental Material
- Related Research Documents
Write A Digital Business Strategic Plan That People Actually Read
February 9, 2017 | Jacob Morgan
Digitize Your Business Strategy With A Three-Phase Road Map
February 3, 2017 | Jacob Morgan
Build Capabilities For Measurement Success
January 31, 2017 | Tina Moffett