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For CMO Professionals

The EX Transformation Workhorse: Employee Journey Mapping

Roadmap: The Employee Experience Playbook

November 1, 2019


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This is the Roadmap report in The Employee Experience Playbook For 2019.

Why Read This Report

Your understanding of the employee experience (EX) at your firm will remain hazy as long as you rely on annual snapshots of employee engagement. Why? Because insights from these surveys are stale by the time you've analyzed the data — which is likely to be distorted anyway since it's self-reported. The solution: employee journey mapping (EJM). This report explains how executives responsible for EX should lay the foundation for EJM, how it differs from customer journey mapping (CJM), and how to do it well.

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Table of Contents

  • Employee Journey Mapping Delivers Business-Critical Results
  • Lay The Foundation For Effective EJM
  • Adapt The Seven Steps Of Journey Mapping To Employee Journeys
  • Recommendations

  • Use EJM To Challenge Assumptions
  • Supplemental Material
  • Related Research Documents

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