Best Practice Report

The Email Marketing Review, 2024

Improve The Performance Of Your Email Programs

December 11th, 2023
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Emily Collins , Emanuella Santos , Christine Turley

Summary

This report for B2C marketers explains how to assess email marketing capabilities as well as the quality of the user experience (UX) for recipients of marketing emails. Like Forrester’s other heuristic review methodologies, it uses a -2 to +2 scale. Applying Forrester’s email marketing review allows marketers to identify internal processes that improve and humanize email experiences.

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