Advanced Search

Save or Share this Report

For B2C Marketing Professionals

The European eCommerce Landscape

A European Consumer Technographics® Report

July 10, 2013

Primary author headshot

Authors

Why Read This Report

The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online, although there's still a North-South divide: The UK, Sweden, and Germany currently lead in eCommerce adoption, but the biggest opportunity for eCommerce growth lies in Italy and Spain. This report gives insight into how European consumers' current and future retail behaviors vary by region and how these will change in the future.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Recommended Research