The Evolved CMO In 2014
CMOs Must Ramp Up Business And Technology Acumen
February 24, 2014
Why Read This Report
Forrester and Heidrick & Struggles fielded a global survey of 212 CMOs in July 2013 to assess their current remit and how they prove their value as business and strategy leaders. In this report, Forrester reviews the state of the evolved CMO for 2014 based on these responses and interviews with CMOs across industries. The results show progress in taking action to build a better marketing organization, growth in their development of vital peer relationships, and renewed attention to the personal skills they need to fuel their company's business growth.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The Evolved CMO, 2014
- CMOs Move Beyond Marketing To Lead The Charge On Multiple Fronts
- CMO Evolution Leans Toward Business Growth
- Technology To Support Customers Must Be Central To Actions
- Lead The Journey To Customer Obsession To Avoid Being Left Behind
- Supplemental Material
- Related Research Documents
The Forrester Wave™: Lead Agencies, Q4 2016
November 7, 2016 | Sarah Sikowitz
How Chief Customer Officers Orchestrate Experiences
February 25, 2013 | Paul Hagen
Brief: Key Takeaways From Forrester's Forum For CX Professionals West 2014
December 15, 2014 | Deanna Laufer