Customer experience (CX) transformations are huge, complex, and expensive. That's why, as a CX transformation leader, you need to craft a plan detailing why and how you want to transform your company as well as when the transformation will start showing results. In this report, we first explain how to decide whether CX is strategic for your company and then describe the steps that will help you chart your course to transformation. Forrester refreshes this report regularly based on new research.