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For Customer Experience Professionals

The Five Essential Steps To Plan Your CX Transformation

The Strategy Report In The CX Transformation Playbook

January 25, 2021


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This report is part of "Plan" in The CX Transformation Playbook.

Why Read This Report

Customer experience (CX) transformations are huge, complex, and expensive. That's why, as a CX transformation leader, you need to craft a plan detailing why and how you want to transform your company as well as when the transformation will start showing results. In this report, we first explain how to decide whether CX is strategic for your company and then describe the steps that will help you chart your course to transformation. Forrester refreshes this report regularly based on new research.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • To Help Create Your Strategy And Roadmap, Take Five Essential Steps
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